Level Up with AirAsia Rewards

AirAsia BIG partners with Adidas to offer exclusive rewards through the BIG eStore, where users earn 1 BIG Point for every IDR4,000 spent on Adidas products. The visual ads combine bold fitness messaging—”Level up with BIG rewards”—with a clear incentive to shop, targeting active lifestyles and travel-savvy shoppers. The design emphasizes urgency (“Shop now”) and simplicity, linking Adidas purchases directly to AirAsia’s loyalty benefits.

Advertising, Graphic Design

Aimed at fitness enthusiasts and frequent AirAsia travelers, the campaign drives traffic to the BIG eStore while boosting brand engagement. Dynamic CTAs and social-friendly copy (“Fitness junkies, holla back!”) create excitement, with success measured by sales conversions and BIG Points earned. Terms ensure transparency, balancing promotional appeal with trust.