The visual concept was brought to life with a playful and vibrant style, utilizing 3D illustrations and simple motion graphics to create an inviting and dynamic user experience. This approach was chosen to capture the excitement of earning rewards effortlessly while shopping.
As the Creative Director, I guided a multidisciplinary team consisting of a graphic designer, a motion designer, and a copywriter. Together, we developed a cohesive visual and narrative strategy that effectively highlighted the app’s features and benefits. The collaborative effort resulted in a visually appealing campaign that resonated with the target audience, driving engagement and app downloads.
