The visual style is playful and energetic, showcasing a vibrant mix of elements such as shopping items, gifts, and e-commerce logos. The fun design reflects the ease and excitement of earning rewards while shopping online. Bold, colorful graphics, along with imaginative illustrations, engage viewers and convey the app's benefits in an eye-catching way.
As the Creative Director, I guided a multidisciplinary team consisting of a graphic designer, a motion designer, and a copywriter. Together, we developed a cohesive visual and narrative strategy that effectively highlighted the app’s features and benefits. The collaborative effort resulted in a visually appealing campaign that resonated with the target audience, driving engagement and app downloads.
