QED was commissioned to redesign Wedja Coffee’s packaging to elevate its shelf presence while celebrating the rich culture of Bali. We developed three distinct variants — Robusta, Blend, and Arabica — each represented through expressive illustrations of Balinese characters and vibrant color palettes that reflect the flavor profiles. The goal was to create a modern, premium look rooted in cultural storytelling.
The result: a cohesive series that enhances brand identity, improves product differentiation, and strengthens emotional connection with consumers.
