GetPlus: Install App Campaign

The GetPlus Everyday Rewards Campaign was created to build awareness of the app’s benefits and encourage new users to install GetPlus. As Creative Director, I led the development of a dynamic visual concept that illustrated how everyday spending—on shopping, dining, travel, and more can be turned into rewards and savings. Together with my team of designers and a copywriter, we crafted a futuristic, vibrant design language centered around motion, e-wallets, and glowing symbols of value.

Advertising, Graphic Design

With bold colors, playful typography, and relatable lifestyle imagery, the campaign effectively highlighted the versatility and ease of using GetPlus. By showcasing how “every transaction can lead to keuntungan,” the visuals communicated a strong value proposition that resonated with digital-savvy users, helping to drive app installs and user engagement across digital channels.