GetPlus: eShop

The primary objective was to create a fun and engaging visual style that would immediately attract attention and evoke a sense of excitement for users. The concept embraces a playful "dollhouse" aesthetic, blending everyday scenes with a whimsical, digital-imaging twist. The dollhouse style allows us to creatively represent the wide range of shopping and rewards options while maintaining a visually cohesive narrative.

Graphic Design, Advertising, Creative Direction

As the Creative Director, I led the development of this visually captivating campaign promoting the loyalty app. The app rewards members with points for shopping through various well-known e-commerce platforms via its ‘eShop’ feature, allowing users to redeem exciting rewards with their accumulated points.