AirAsia BIG: Join Us
This campaign was to attract audiences to join AirAsia BIG and becoming the members. We created print ads series showing local faces with traditional looks with testimonial persuasive copy asking the audience to join them to fly for free by becoming AirAsia BIG members. We also created video animation showing the benefits and how to become a member.
The team on this campaign was Syauqi Muhammad as creative lead for Indonesia market, and AirAsia BIG creative team.
