GO-PAY, get BIG Points

AirAsia BIG and GO-PAY collaborate on a rewards campaign that lets users convert GO-PAY credits into BIG Points seamlessly via the Madoo app. The visual ads highlight simplicity—”Convert with a swipe”—and urgency with bold CTAs like “GO-PAY, get BIG Points!” to drive engagement. The goal is to incentivize digital wallet users to unlock travel perks while boosting loyalty for both brands.

Advertising, Graphic Design

Aimed at GO-PAY users and frequent AirAsia travelers, the campaign emphasizes ease (“FREE & seamless”) and instant rewards. Clear, repetitive messaging across banners and social media ensures visibility, with success measured by increased conversions and app activity. Terms and conditions maintain transparency without disrupting the user experience