Sambel by Wedja
The packaging design for Sambal by Wedja exudes a vibrant and bold character, much like the spicy sambal itself. The bright colors label is a visual cue for the fiery and flavorful content, instantly grabbing attention. Playful illustrations of ingredients such as chili peppers and garlic scattered across the label reinforce the freshness and authenticity of the sambal, while the other illustrations adds a touch of sophistication and connects the product to its Bali roots. The typography is bold yet approachable. The overall design reflects a modern, artisanal feel, making it an appealing product for both locals and tourists alike.
Graphic Design, Branding, Art Direction
