Manulife: Create your success story

The visual for this campaign we use an engaging and aspirational approach to attract potential insurance agents. For instant the image features a happy family standing in front of a beautiful house with a luxury car, symbolizing the tangible rewards of success. The scene appears to be emerging from an open book, representing the “success story” that can be written by joining the company as an insurance agent. The tagline “Punya rumah baru. Bisa!” (which translates to “Own a new home. Yes, you can!”) reinforces the idea that achieving significant life goals is possible through a career with the company. The overall design is clean and inviting, aiming to change perceptions of working as an insurance agent by highlighting the benefits and potential for a prosperous future.