As Creative Director, I led the creation of this vibrant campaign for a coalition loyalty program where users earn points from shopping and transactions across partnered stores. These points can be redeemed for a variety of rewards.
Team Collaboration:
Graphic and Motion Designers: Crafted the clean, colorful flat illustrations and subtle animations to bring the visuals to life.
Copywriter: Developed clear, concise messaging that aligned with the app's value proposition while maintaining a light-hearted tone.
Creative Direction: I oversaw the overall creative process, ensuring that all elements worked harmoniously to deliver a cohesive and impactful campaign.
This project successfully communicated the app's features and benefits in an engaging and memorable way, driving user engagement and app downloads.
